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Running a small business in Reno-Sparks isn’t easy. Between managing operations, serving customers, and competing with bigger chains, marketing often gets pushed to the back burner. But here’s the truth: even the best products or services won’t sell themselves if no one knows about them.
That’s why we’ve put together the five most common marketing mistakes local businesses in Reno make — and how you can avoid them.
1. Ignoring Google Business Profiles
If your business doesn’t show up when someone searches “coffee near me” or “plumber in Reno,” you’re invisible to new customers.
- ✅ Fix it: Claim and update your Google Business Profile with photos, hours, and reviews.
2. Not Collecting Customer Reviews
Word-of-mouth has gone digital. Positive online reviews can make or break your business. Yet many owners forget to ask.
- ✅ Fix it: Encourage happy customers to leave reviews on Google, Yelp, or Facebook.
3. Treating Social Media Like a Bulletin Board
Posting random updates isn’t enough. Social media should create connection, not just announcements.
- ✅ Fix it: Share stories, behind-the-scenes moments, and customer spotlights to build trust.
4. Forgetting to Build an Email List
Relying only on social media means you’re at the mercy of algorithms. An email list is a direct line to your customers.
- ✅ Fix it: Offer a simple incentive — like a discount, free guide, or invite to a local event — to grow your list.
5. Failing to Highlight Local Pride
Too many businesses try to sound “big and corporate.” But in Reno-Sparks, locals love supporting locals.
- ✅ Fix it: Tell your story, showcase your roots, and emphasize how you give back to the community.
Why This Matters
Avoiding these mistakes doesn’t just improve marketing — it builds credibility, trust, and long-term loyalty. Remember, customers don’t just buy your product — they buy your story and your presence in the community.
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